The fact that real butter is served on the popcorn says a lot. The theater doesn't boast DTTS, AC-3, THX or any other marketing gimmicks. It doesn't have a 60-foot-tall screen housed in a gigantic cavern. This is a much friendlier, intimate setting where one can actually see the faces of the people you're watching the movie with. When you watch a film at the Pickford, it's more like attending a film festival. In a smaller venue, you're closer to the screen, you're drawn into the film and you experience it along with the rest of the audience. The audience also tends to be more appreciative and involved in what is happening onscreen. This is the way film watching was intended to be. The films are more engaging, the audience more sophisticated and the overall experience is more enjoyable.

Despite its recent opening, the theater has already enjoyed a warm public response having sold out several shows to date. The history of the Pickford is short at this point, having only been open since October, 1998. It is a revival of the defunct Grand Cinema by the newly formed non-profit organization, Whatcom Film Association, which also hosts the Fairhaven Outdoor Cinema and occasional showings at the Mount Baker Theater. Another unique aspect is that the theater staff is comprised mostly of volunteers -- three part-time employees operating the projection equipment, concessions, ticket taking and other aspects of the theater.

Written By: Glen Berry


Comments
As a newcomer to Whatcom County, I am pleased to begin 2006 right by joining WFA. Riefenstahl and Bergman (Ingmar) introduced me to art-cinema in the 1950's and their work continues to thrill. Captivating experiences include seeing new "understandings" in Casablanca after 12+ viewings over two decades!
- Lou Manrique on Mon, January 2, 2006

Thank you so much for making movies once again an experience, with the your choices you've made in filling our Pickford theater. It is much appreciated.
- Gayle Larson on Wed, July 6, 2005

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